Whole Foods Market’s Do Something Reel film festival will introduce Maui moviegoers to six green films featuring topics from urban gardening to disappearing bees, April 22-28
Whole Foods Market is helping Maui residents make a difference this Earth Day with the launch of its new Do Something Reel Film Festival. The festival launched a nationwide tour on April 1, 2011 and will travel to 70 cities across the nation, including special screenings in Maui. The festival will be held at Kukui Mall’s Consolidated Theatres from Friday, April 22 through Thursday, April 28, 2011 and feature a collection of six provocative films that spotlight the issues of food, environment and community service.
“With Earth Day in April, Whole Foods Market’s Do Something Reel film festival is a great opportunity to raise awareness and get people talking about environmental important issues facing our communities,” said Elyse Ditzel, Whole Foods Market Kahului marketing supervisor. “We look forward to having the Maui community join us for this exciting line up of educational and insightful films.”
Maui movie-goers who attend the film festival will also be entered into a drawing to win a Whole Foods Market gift basket filled with “green” goodies and environmentally-friendly products.
For this year’s inaugural film festival, six films focused on the environment, social and food issues aligned with Whole Foods Market’s mission were selected. They include:
“PLANEAT” (Friday, April 22, 2011, 6 p.m.) – Filmmakers Shelley Lee Davis and Or Shlomi explore the medical and environmental benefits of eating vegetables in a Western world obsessed with meat and dairy from the testimonies of scientists, farmers and chefs. For more information please visit www.planeat.tv.
“On Coal River” (Saturday, April 23, 2011, 6 p.m.) – Francine Cavanaugh and Adam Woods document the human costs of coal and strip-mining in this provocative film which features the transformation of the mountaintop removal by the residents of Coal Valley River in West Virginia. For more information please visit www.oncoalriver.com.
“Lunch Line” (Sunday, April 24, 2011, 6 p.m.) – Join six children from the rough neighborhoods of Chicago who tackle the battle of improving our school’s lunch system. Filmmakers Mike Graziano and Ernie Park follow this amazing journey and focus on the development of school lunch as it becomes a robust and nutritious national program. For more information please visit www.lunchlinefilm.com.
“Bag It” (Tuesday, April 26, 2011, 6 p.m.) – Filmmaker Suzan Beraza follows Jeb Berrier, an average American analyzing our cultural love of plastic products and working to navigate his way through a plastic-reliant world. For more information please visit www.bagitmovie.com.
“Urban Roots” (Wednesday, April 27, 2011, 6 p.m.) – In a city where processed fast food reigns, a group of Detroiters take it upon themselves to fulfill a vision of accessibility to locally-grown, sustainable-farmed foods in this film by Mark MacInnis. For more information please visit www.urbanrootsamerica.com.
“Vanishing of the Bees” (Thursday, April 28, 2011, 6 p.m.) – Filmmakers George Langworthy and Maryam Heinen share the story of a real-life commercial bee farmer who lost his livelihood when his bee colonies collapsed. Oscar-nominated actress Ellen Page narrates this saga that explores the reasons behind the disappearing bees and its effects on industrial farming and the natural world. For more information please visit www.vanishingbees.com.
A portion of the proceeds from Whole Foods Market’s Do Something Reel Film Festival will go towards Green Grant, a film production and development grant created by Whole Foods Market and AFI-Discovery Channel Silverdocs. Two grants worth $25,000 each will be awarded to documentary filmmakers producing films that focus on inspirational, green themes including food sustainability, the environment, support of healthy eating and locally-grown foods as well as communities and individuals fighting to preserve their neighborhoods.
Whole Foods Market’s Do Something Reel Film Festival tickets are available at Consolidated Theatres’ Kukui Mall 4 Theatres. Additional information about the films and Whole Foods Market’s Do Something Reel Film Festival can be found at www.dosomethingreel.com
Whole Foods Market’s other Earth Day events include the Malama ‘Aina Festival on Saturday, April 16, 2011 from 11 a.m. – 3 p.m. Shoppers can learn ways to contribute to a greener, more sustainable Maui from favorite nonprofits, including Sustainable Living Institute of Maui (SLIM), Community Work Day Program, The Humpback Whale National Marine Sanctuary and more! Slowfood Maui and Maui Friends of the Library will also join Whole Foods Market on April 16 to host a cookbook swap and sale and promote the love of reading and eating.
For additional information on Whole Foods Market Kahului, please visit www.wholefoodsmarket.com/stores/maui/ or call (808) 872 -3310. Whole Foods Market Kahului is also on twitter, www.twitter.com/wfmkahului and Facebook at www.facebook.com/WFMKahului
